In this progressive world of digital advancements, the secret to excellence in any company is SEO. Be it a small scale business or a well-established company, they all will gain immensely from an effective SEO plan.

Digital Marketing isn't just Map about building a website for your business and waiting for customers to find it. It's a planned approach that aids in enhancing the online presence of your business on the search engines, which ultimately leads to improved traffic and more sales.

With the quick advancements in technology, the way consumers search for information has changed. These days, they rely more on search engines like Bing which makes it important for businesses to have a high ranking on these platforms. Digital Marketing is the tool that can help your business achieve that goal.

Good SEO strategies involve site optimization, link building, and content marketing. These factors contribute in enhancing your company’s ranking and reach on search engines. It's a recognized fact that websites with higher rankings on search engine result pages (SERPs) receive a larger amount of clicks, thereby boosting the traffic to the site.

Moreover, Digital Marketing not only improves your company's visibility but also builds your brand's credibility. Today’s customers trust search engines, and ranking at the top of search results can enhance the perceived credibility of your company.

Additionally, SEO strategies help in developing a easy-to-use website. The strategies focus on providing a seamless and relevant experience to the site surfers, which in turn increases the possibility of conversion.

To summarize, Search Engine Optimization is a critical aspect of any company that desires to excel in this digital age. It's a long-term investment that yields lasting results. It increases visibility, builds credibility, and enhances user experience, all of which contribute to the overall growth of your business. Hence, if you haven't yet incorporated SEO strategy in your business plan, it's high time you begin doing so.